More kids will get a fair go thanks to an exciting new partnership between McPhersons and Variety – the Children’s Charity.
McPhersons’ Lady Jayne brand and Variety’s Hair with Heart program are joining together to give the gift of confidence to young people who have lost their hair due to a long-term medical condition.
Lady Jayne’s popular Double Bar Slides have been given a make-over and co-branded with Variety Hair with Heart. 100% of the profit from the sale of the product will be donated to Variety, helping to support Variety’s grants and programs for kids who are sick, disadvantaged or living with special needs. This includes granting wigs to kids who have lost their hair due to a medical condition, such as alopecia, cancer and other rarer conditions too, as well as funding camps for young people with Alopecia.
The Double Bar Slides are available at pharmacies around Australia who stock Lady Jayne, including Priceline & Chemist Warehouse, as well as the Lady Jayne website.
Established in 1928, Lady Jayne is an iconic hair care brand in Australia. As the market leader, it has been the ‘Hair Accessory’ back bone of Australian pharmacies, spanning both city and country areas.
Lady Jayne x Variety partnership from Variety Australia on Vimeo.