Variety Kids Challenge Kicks Off

April 22, 2020 by Variety - the Children's Charity

LEGO Masters Australia Season One favourites, Maddy and Jimmy, have joined forces with Variety – the Children’s Charity and set a very special 4-week challenge that launched on Sunday 19 April. With children across Australia now in a pandemic lockdown, the pair have partnered with Variety to come up with an exciting way for kids to use their imagination and have a little fun for a good cause while they’re stuck at home. Over 90 kids have already jumped on board for a shot at the prize!

Each Sunday for the next three weeks, Maddy and Jimmy will announce the weekly winner PLUS a new challenge on their Sunday live streamed show! Children from across the country are building their brick challenge creations at home, submitting photos and videos to be judged by the experts. Also uploading to Instagram and Facebook with the hashtag #varietykidschallenge, there’s no shortage of competitive inspiration for our contenders too!

The best creation from the week, as judged by Maddy and Jimmy, will score a LEGO prize pack valued at over $150! In week one, Aussie kids are building their dream pet. From unicorns, to dinosaurs, dogs and everything in between!

Maddy and Jimmy shared “this amazing competition is the perfect opportunity for kids and their families to get creative at home and show off their incredible building skills! We know how hard it can be being stuck inside, but in attempting these builds together we can connect with one another, create an inclusive community and hopefully bring a little light and positive energy into people’s homes during this tough time.”

Those who sign up for the challenge also have the opportunity to help others by fundraising for kids who are sick, disadvantaged or have special needs. Everyone who gets involved can create a profile on the Variety Kids Challenge website to share their creations with friends and family. Followers can make donations to the challenger and help kids in need through Variety – the Children’s Charity. Highest fundraisers will be rewarded with additional prize packs too!

Variety CEO Mandy Burns said “Thanks to champions like Maddy and Jimmy, we can inspire kids to get creative and channel their energy into something positive to make the most of this tough situation. We can’t wait to see what they build!”

With the support of thousands of people fundraising and donating, Variety – the Children’s Charity supports kids who are sick, disadvantaged or have special needs. Together, we help fill the gaps for children in need when other services and supports don’t exist.

Want to join in the fun? Check out the Variety Kids Challenge website! 

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