Variety offers a range of rewarding opportunities for businesses to get involved with helping kids in need, from high profile cause-related marketing campaigns and event sponsorship to fundraising and team engagement opportunities

Become A Partner

For children who are sick, disadvantaged or who have special needs, life can be tough. When families are struggling to cope, Variety provides much-needed support for things like specialist equipment, therapy, and medical supplies. Your business can make a positive, lasting difference in the lives of children in need. In return, your staff will get to see the direct impact they are having on the children and families you support.

Thanks to our Supporters

Variety WA is very fortunate to have a loyal and passionate group of sponsors and corporate partners. Across a diverse range of industries, from large corporates to family owned-small businesses, they hold one thing in common – each makes an invaluable contribution to help WA kids in need, and we are indebted to their support.

As a local children’s charity with the strength of an international brand, aligning your brand with Variety WA allows you to form a partnership that will meet corporate demand for community investment, delivering tangible benefits to both our children in need and back to your business.

How your support helps

Ways You Can Support Us

Partnering with Variety is not only a great way to give back to the community, it’s good for your business too. Research shows that businesses who partner with charities have a healthier bottom line and increased staff satisfaction. Most importantly, your business will be making sure that children and families don’t miss out on help when they need it most.

Staff engagement

Your staff will love knowing that their workplace is helping kids in need through your partnership with Variety. And they’ll value your effort to give back to the community.  You can even improve staff morale and retention. Best of all, there’ll be fun ways for you to get your team involved hands-on along the way.

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Corporate Social Responsibility

CSR is great for business. People love supporting a brand with strong community values. It can boost your corporate reputation and brand loyalty, and strengthen relationships with your community.

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Event sponsorship

Variety runs some of Australia’s best known and successful fundraising events. Sponsoring an event can help you to align your brand with one of Australia ’s most well-known children’s charities and provide access and exposure to your target markets. Our experienced team will work with you to tailor a specialised package to meet your marketing objectives and business needs.

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Cause-related marketing

At Variety, we work with a range of national and local brands, across a number of sectors, to create successful joint marketing campaigns. We get to know your business intimately, to better understand how we can create exciting marketing experiences that align your brand to Variety’s cause.

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Workplace giving

Workplace giving is one of the easiest and most effective ways to help. Donations are made automatically from an employee’s pay, before tax. You can even match your staff’s workplace donations, supporting their personal efforts to help Aussie kids in need. Add Variety as your charity partner today!

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What is CSR?

“The guiding principle in corporate responsibility is to ensure that doing the right thing is at the heart of every decision and that includes the strategic approach we take to delivering shareholder value” (National Australia Bank and Social Outcomes, ‘Shared Value in Australia’, 2015).

How does CSR work?

Social responsibility is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that contributes to sustainable development, including the health and the welfare of society. Guidance Standard on Social Responsibility, ISO 26000, 2010.

Making a difference starts here

If your business is ready to show spirit and leadership, to build a mutually beneficial and lasting relationship to help kids in need, partner with Variety today and see where it takes you!

Partner with us

Partnering with Variety is a unique opportunity to showcase your company values, promote corporate social responsibility, grow your brand, inspire your staff and make a meaningful difference to the lives of Aussie kids in need.