Partner with Variety

Partnering with Variety is not only a great way to give back to the community, it’s good for your business too. Research shows that businesses who partner with charities have a healthier bottom line and increased staff satisfaction.

Most importantly, your business will be making sure that children and families don’t miss out on help when they need it most.

Staff engagement

Your staff will love knowing that their workplace is helping  kids in need through your partnership with Variety. And they’ll value your effort to give back to the community.  You can even improve staff morale and retention. Best of all, there’ll be fun ways for you to get your team involved hands-on along the way.

Corporate Social Responsibility

CSR is great for business. People love supporting a brand with strong community values. It can boost your corporate reputation and brand loyalty, and strengthen relationships with your community.

Event sponsorship

Variety runs some of Australia’s best known and successful fundraising events. Sponsoring an event can help you to align your brand with one of Australia’s  most well-known children’s charities and provide access and exposure to your target markets. Our experienced team will work with you to tailor a specialised package to meet your marketing objectives and business needs.

Cause related marketing

At Variety, we work with a range of national and local brands, across a number of sectors, to create successful joint marketing campaigns. We get to know your business intimately, to better understand how we can create exciting marketing experiences that align your brand to Variety’s cause.

Workplace giving

Workplace giving is one of the easiest and most effective ways to help. Donations are made automatically from an employee’s pay, before tax. You can even match your staff’s workplace donations, supporting their personal efforts to help Aussie kids in need. Add Variety as your charity partner today!

Volunteer with Variety

Variety works directly with our Partners to design and facilitate meaningful volunteer days. We provide unique experiences with children of all abilities including art and music workshops, School renovation and gardening days plus annual events including the Kids Christmas Party and Ice Skating mornings.

We support corporate partnerships

We also work with Corporate Partners who make significant financial or gift in kind contributions to support the programs and grants in our local community. Contact us today and let us know how you would like to become a Corporate Partner of Variety – the Children’s Charity NSW.

Enquire about corporate partnerships

Sponsor Variety Events

Big Events, Big Outcomes

The Variety B to B Bash

The Iconic Variety B to B Bash is Australia’s largest and best Charity motoring event.

With over 100 car entrants carrying 350 ‘Bashers’,  over $2.2 million has been raised for Aussie kids in need.

The Variety NSW Bash

The Variety NSW Bash sets off from Newcastle for a seven day adventure through regional NSW with a new route each year. Along the way over 90 cars visit rural towns and schools where you can see the efforts of your fundraising first-hand.

The Ride

Be a part of Variety’s boutique corporate cycling event with opportunities for team engagement, sponsorship and fundraising.

The Variety Santa Fun Run

A 5km fun run event in the heart of the Sydney CBD taking in breathtaking views of the Sydney Harbour Bridge & Sydney Opera House. 5000+ participants don Santa Suits for Sydney’s largest and only Santa fun run.

By sponsoring one of our key events, you will be aligning your brand with an iconic Aussie children’s charity, that the public know and trust.

You will have direct access to your target market and we will work with you to create a unique and specialised package that meets your marketing objectives.

Enquire about event sponsorship

Staff engagement with Variety

The importance of having a dynamic and engaged staff team is a high priority for corporate businesses across Australia. By partnering with Variety, we can work with you to create tailored team engagement opportunities that will give your staff the great feeling of being part of a company that gives back. In addition to this, we can creatively communicate back to you and your staff, the real difference you are making in the lives of Aussie kids.

Workplace Giving Program

Workplace Fundraising

Corporate Fundraising

Participation In Fundraising Events