What is CSR?
“The guiding principle in corporate responsibility is to ensure that doing the right thing is at the heart of every decision and that includes the strategic approach we take to delivering shareholder value” (National Australia Bank and Social Outcomes, ‘Shared Value in Australia’, 2015).
How does CSR work?
Social responsibility is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that contributes to sustainable development, including the health and the welfare of society. Guidance Standard on Social Responsibility, ISO 26000, 2010.
Start
Economic, social and environmental progress
Create mutually beneficial partnerships with for-purpose organisations (Like Variety!)
Maintain accountability and transparent reporting
Finish
Cause related marketing
Our corporate partners have done some amazing things to build their profile, boost their business and inspire their staff and customers by connecting with Variety and supporting Aussie kids in need.
The Melbourne Convention and Exhibition Centre – celebrating 20 years with Variety.
Over 100,000 children, 30,000 square metres of space, 12,500 work hours and 20 years of support.
Variety – the Children’s Charity has partnered with the Melbourne Exhibition and Convention Centre since 1996 when they first donated their incredible venue for 5,000 children to enjoy the Variety Children’s Christmas Party – for many the only celebration they experience at this time of year.
Find out moreMaking a difference starts here
If your business is ready to show spirit and leadership, to build a mutually beneficial and lasting relationship to help kids in need, partner with Variety today and see where it takes you!