Corporate Social Responsibility

What is CSR?

“The guiding principle in corporate responsibility is to ensure that doing the right thing is at the heart of every decision and that includes the strategic approach we take to delivering shareholder value” (National Australia Bank and Social Outcomes, ‘Shared Value in Australia’, 2015).

How does CSR work?

Social responsibility is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that contributes to sustainable development, including the health and the welfare of society. Guidance Standard on Social Responsibility, ISO 26000, 2010.


Economic, social and environmental progress

Create mutually beneficial partnerships with for-purpose organisations (Like Variety!)

Maintain accountability and transparent reporting


Cause related marketing

Our corporate partners have done some amazing things to build their profile, boost their business and inspire their staff and customers by connecting with Variety and supporting Aussie kids in need.

Making a difference starts here

If your business is ready to show spirit and leadership, to build a mutually beneficial and lasting relationship to help kids in need, partner with Variety today and see where it takes you!