Ron Barton joined Yellow Cabs in 1983 as a motor mechanic. At the time, the firm operated 50 taxis from its base in a modified service station on Main North Road. From these humble beginnings, Ron quickly grew into the organisation, liking it so much that he purchased it in the mid-nineties. Yellow Corporation grew to include Yellow Cabs, Yellow Couriers and Taxi Trucks, Yellow Buses, Aussiefast Transport Solutions, Consolidated Data Communications and Consolidated Security Services. The fleet totalled around 600 vehicles, making Yellow Corporation one of the largest privately owned transport companies in South Australia. More recently, Ron is invested in the passenger transport components of the business to concentrate on the road transport and security divisions and consider other business opportunities.
Like many, Ron started his involvement with Variety through the Bash before embarking on his first Variety 4WD Adventure in 2007 and the Variety Moto Run event. With a passion to raise money for the kids, Ron brought a concept to Variety for a Radiothon which resulted in him chairing the successful inaugural Kick in 4 Kids Committee.